6. Influencing (Market thinking)
Key Adaptive Foresight Specialty Functions and Practice Communities
- Marketing Mgmt. – American Marketing Association (AMA). Since 1937. Advancing the practice and scholarship of marketing, including advertising, customer modeling, metrics. 30K members. Certification & training. Marketing News, seven journals. Many conferences.
Other Influencing-Associated Organizational Functions
Brand, Sales, Business Development, Market Research, Customer Service, Customer Relationship Mgmt.
Influencing-Associated Practitioner Methods
Customer behavior analytics and behavior prediction. A branch of predictive analytics.
Customer Relationship Management
IT business system managing firm’s interaction with customers. Sales, mktg., cust. svc., tech. support.
Sales Force Management Systems
Computerized sales platform that includes contact management and sales lead tracking and forecasting.
Marketing to influence behaviors that benefit individuals and communities for social good.
Marketing to gain widespread social attention via web traffic, word of mouth, or other sharing behaviors.